Senior Home Solutions

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Senior Home Solutions, a Michigan based provider in ADA compliant home solutions, wheelchair ramp rentals and installation, desired an online strategy to increase visibility in search, which would increase site sales. Dynamo deployed a dual strategy, statewide and city by city approach, now SHS is leading the pack ranking in top 3 for many wheelchair ramp related keywords in Michigan.

Immediate traffic growth after redesign and SEO at relaunch..

From The Client

“We started this project aprox 1 year ago and implemented it 6 months ago. SHS wasn't even found in the first 5 search pages in any of the geographic areas we serve in MI. Now, as you can see, it is just the opposite.  The results have also delivered on closed sales and our revenue growth... Working with the DynamoCX team has been the best business decision I've made....”

Challenge

Reaching customers in a competitive local market with a few heavy nationwide competitors.

Solution

Brand new mobile friendly website, leveraged 50% existing content, created new SEO optimized content and pages.

Fixed all legacy problems that was hindering his old site from being crawled and indexed by Google properly.

A multi pronged digital marketing attack:

  • Clean up Google My Business and many local listings, links and more
  • SEO (Search Engine Optimization) at the state level for popular keywords
  • SEO at the city level - city landing pages in major markets to capitalize on geo-specific words
  • Link building, credible links directed to SHS site

Results

45% traffic increase

171 calls in 6 months

400% ROI

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